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Krishna Institute of IT and Management

BA (Journalism & Mass Communication)

home | BA (Journalism & Mass Communication)

Program Overview: BAJMC

The Bachelor of Arts in Journalism and Mass Communication (BAJMC) program at Krishna Institute of IT & Management, Samastipur (KIIM) is designed for students who aspire to build a dynamic career in media, journalism, public relations, advertising, and digital communication. KIIM provides a perfect blend of academic excellence and practical exposure to prepare students for the ever-evolving world of mass media.

At KIIM, the BAJMC curriculum combines theory, creativity, and hands-on training to develop well-rounded communication professionals. Students gain in-depth knowledge of print, broadcast, and digital media while mastering skills in content creation, video production, photography, public speaking, and media ethics. The program is divided into six semesters, featuring classroom sessions, newsroom simulations, studio training, and internships with leading media houses.

With a focus on innovation, storytelling, and ethical journalism, the BAJMC program at KIIM equips students with the knowledge, confidence, and professional skills required to thrive in the fast-paced media and communication industry.

Why Choose BAJMC at KIIM, Samastipur

Choosing the BAJMC program at Krishna Institute of IT & Management, Samastipur (KIIM) means choosing a career-focused education built on creativity, communication, and real-world experience. KIIM offers a comprehensive curriculum that covers print, digital, and broadcast media, supported by modern media labs and expert faculty from journalism and communication backgrounds. Students gain hands-on exposure through internships, workshops, and live projects with reputed media organizations. The program emphasizes creativity, ethical journalism, and strong communication skills while preparing students for careers in media, public relations, advertising, and digital marketing. With its balanced blend of academic learning, practical training, and strong placement support, KIIM, Samastipur provides the perfect platform for aspiring media professionals to build a successful and impactful career.

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Career Opportunities After BAJMC

A BAJMC degree from Krishna Institute of IT & Management, Samastipur (KIIM) opens up diverse and exciting career paths across media, communication, and creative industries. Graduates gain the skills to thrive in both traditional and digital media environments. Major career options include:

  • Journalist / Reporter – Work in print, TV, or digital media.
  • News Anchor / Presenter – Host and present news or talk shows.
  • Content Writer / Copywriter – Create content for media and marketing platforms.
  • Public Relations Executive – Manage brand communication and media relations.
  • Social Media Manager – Handle online branding and digital campaigns.
  • Radio Jockey / Voice Artist – Entertain and inform through radio or audio platforms.
  • Video Editor / Cameraperson – Produce and edit visual content.
  • Advertising Executive – Plan and execute creative ad campaigns.
  • Photojournalist – Capture stories through photography.
  • Script / Screen Writer – Write for films, TV, or web series.
  • Digital Marketing Executive – Manage SEO, social media, and online advertising.
  • Event Manager / Media Planner – Organize media and corporate events.
  • Film / Documentary Maker – Create impactful visual stories.

Eligibility

A candidate seeking admission to B.B.A. Programme Must Satisfy the Following Conditions.

  • He/she must be an Intermediate/+2 level in Arts, Science & Commerce as a Regular student or as a student of distance education.
  • He/she must have obtained at least 45% marks overall at intermediate/+2 Level. The students from SC/ST/EBC/Differently Abled categories should have 40% mark overall.

Course Duration: 3 Years
Eligibility: 12th in any stream.

Download Sylabus